Dave talks about why it's imperative that you have a methodical process to move people from prospects to buyers to repeat buyers, also known as a sales funnel.
You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .
0:38 A funnel is simply a methodical, repeatable process that moves people from prospects to buyers. Oftentimes it's modeled on the AIDA marketing framework (Awareness/Attraction, Interest, Desire/Decision, Action or Buying).
0:49 "Using the Power of AIDA in Your Marketing" Episode 18 of the "Unleash the Awesome" podcast.
https://gambrill.simplecast.com/episodes/using-the-power-of-aida-in-your-marketing .
2:14 Know > Like > Trust is another example of a funnel process or framework.
2:52 Clickfunnels is an amazing tool to help you build high converting funnels online. You can grab a trial at https://gambrill.com/clickfunnels .
6:18 Good funnels also limit overwhelm and distraction by focusing the prospect on one thing, because a confused mind always says no.
6:45 The Paradox of Choice - Wikipedia
https://en.wikipedia.org/wiki/The_Paradox_of_Choice
9:54 Kajabi is a powerful, all-in-one tool to help you build and marketing your courses online.
https://gambrill.com/kajabi .
9:56 Shopify https://www.shopify.com/ .
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