No one wants to buy your thing. Instead, they want to buy ... Dave discusses this and how to better position your offers for maximum sales.
0:36 The One Funnel Away Challenge helps you better position your offer and services in the marketplace. You can get it for only $100 via my special affiliate link at gambrill.com/ofa
1:26 Why people don't want to buy your thing.
4:15 Focus more on the transformation than the information.
5:42 Examples of how Russell Brunson and his team build sales pages with the "emotion above the fold" - Expert Secrets, Lead Funnels (affiliate links)
9:10 Sell them what they want; give them what they need.