One of the big reasons people fail with their new business is that they don't niche down far enough. In this episode Dave discusses some examples of companies who have been very successful by going deep into a niche to serve their customers.
0:35 Niche - Merriam Webster Dictionary
3:35 Charter school leadership niche. - Thomas Miller
5:16 Dollar Shave Club (referral link)
7:10 Unilever buys Dollar Shave Club for $1 billion. - Fortune
8:00 Stu McLaren is the membership guy.