Dave shares an excerpt from Russell Brunson's new book, "Traffic Secrets" that focuses on identifying your ideal client (customer avatar/persona) and then finding where they already hang out. It's a strategy Russell calls The Dream 100.
0:35 "Unleash the Awesome" episode 23 - "Russell Brunson Shares Powerful Insights from his new book, 'Traffic Secrets".
0:45 You can get a copy of Traffic Secrets (for just the cost of shipping) and a bunch of other, awesome bonuses at gambrill.com/traffic
15:08 The Google Slap
16:50 Google SEO good ole' days
18:00 The beginning of Facebook Ads
24:00 How direct response techniques still work today with funnels
28:50 Most entrepreneurs make this big marketing mistake...
31:30 Who is your dream customer?
32:30 Alexis and the customer avatar
33:50 Becoming obsessed with your dream customers
34:54 Your mess becomes your message
36:42 Know and understand your customers better than they understand themselves
37:33 The 3 core markets: Health, Wealth, and Relationships (more detail in Expert Secrets).
38:44 Which category does Gillette razors target?
39:38 Pain vs. Pleasure
43:00 The Searcher and the Scroller
44:00 The beginning of interruption marketing
47:00 The Pros and Cons of search-based traffic
47:55 The Pros and Cons of social media interruption-based traffic
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