Dave Gambrill chats with Amy Porterfield about the biggest mistakes people make when starting and scaling their online business and how to avoid them.
You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .
A little bit about today's guest: Amy Porterfield is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega-brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.
2:17 Amy shares how she transitioned from a full-time job working with Tony Robbins to starting her own business online.
3:30 Sometimes all it takes is one meeting to forever change your life.
4:30 Taking imperfect action gets you going and helps you get some clarity. And sometimes that clarity means you need to pivot a little bit.
6:12 Every big thing starts as something small. When you make that first dollar online, your belief skyrockets.
8:29 Mistake #1 - Not knowing what kind of digital course you want to create: Starter, Spotlight, Signature
9:20 Case Study: How a photographer made $12,000 with an email list of only 100 people by building an online course.
12:30 Waiting is a fool's game. Get started and you'll learn from the process.
15:33 Case Study: How an interior designer taught people how to use one specific piece of software in their industry and made over six figures.
16:20 Mistake #2 - You don't need a giant email list or audience to get started with digital courses.
17:10 Build your email list!
19:20 Mistake #3 - Building a course without validating the idea first.
23:50 It's important to know your "why" to help you power over the speed bumps on the road to progress.
25:00 Without the right mindset, your skill set and tool set won't work as well as they could.
25:45 Mistake #4 - Not using a webinar to help promote and sell your digital course.
31:15 "You just start with what you got and where you are good and you'll get great over time." - Amy Porterfield
31:55 Mistake #5 - The Comparison Trap: Comparing your first course to courses of people who have been doing it for years.
35:05 Don't let technology stop you.
35:22 Kajabi
https://gambrill.com/kajabi .
35:23 Searchie
https://gambrill.com/searchie .
35:55 Convertkit
https://gambrill.com/convertkit .
36:09 You can augment your course revenue by becoming an affiliate for the products you use and recommend.
38:20 You can join Amy for her Digital Course Bootcamp right now!
https://gambrill.com/amy2022 .
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Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.
https://gambrill.com/ttt .
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